Passion for music courses through my veins, and when I stumbled upon the vibrant electronic music community in Stockholm, my love for this deepened. I started to offer my storytelling skills to some DJ friends, crafting compelling biographies that breathed life into their musical journeys. Word spread, leading me to a write some press releases for Sony Music's esteemed label, Milkshake. Now, I frequently put together press packages for artists.
I have worked as an events project manager, with a focus on content in Dubai, South Africa, New York and Sweden. Both within agencies, and as a freelancer, I've written sponsorship pitches, partner presentations, event theme text, invitations, newsletters, email campaigns, event collateral, event landing pages, and driven guest communications .
I have worked for brands that contribute to culture and life. Mindfulness coaching, self exploration and philosophy are topics that I naturally love to mind jam on.
I develop brand narratives that have impact in performance marketing, promotional materials, client decks, or website copy.